Tasha Schwartz is marketing strategist, entrepreneur and creator with 15 years as a marketing director for international companies across the US and Europe. Five years ago she founded MAD ART Agency in Vienna and developed the MAD ART Method. She is also a co-creator of the Vienna Surrealist Club.

Keynote // The MAD ART Method: Art as Business Strategy

The MAD ART Method integrates art, surrealism and visual culture into marketing strategy to build distinctive, memorable brands. The talk is about how artistic thinking helps businesses break away from conventional marketing, capture attention, create emotional connections and strengthen brand recognition — with real examples and real numbers.