Philipp Grünbacher is the CEO of the Mozart Event Group. His father founded the Wiener Mozart Konzert in 1986; Philipp began selling programmes at the Vienna State Opera at 14. Since taking over in 2020 he has developed new formats and venues, including Mirage, Palais Auersperg and the Strauss Dinner Show.

Keynote // The Hotel Company That Doesn't Make Sense

Philipp Grünbacher was born lucky. In 1986 his father established Wiener Mozart Konzert, while his mother sold tickets dressed as Mozart in the streets of Vienna. But taking over a family business comes with its own challenges: the market and audiences have changed, and what worked for decades won't necessarily work tomorrow. Philipp shares what he learned modernising a business he didn't start — deciding what to keep and what to let go of, establishing his own authority, and creating new formats and venues while preserving the original's essence.