Bardh Sokoli & Paul Geipel are the co-founders of Prompt & Söhne, a newly founded creative agency in Vienna exploring the intersection of creativity, technology and storytelling. With backgrounds in direction, design and visual production, they combine traditional creative skills with AI to bring ambitious ideas to life.

Keynote // The Hotel Company That Doesn't Make Sense

AI is changing what we can create, but what makes something truly creative? A fresh perspective on imagination, storytelling and the human vision behind the technology, and why these matter more than ever.